Willie Roberson

Associate Director, Digital

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As Associate Director in The Glover Park Group’s Digital Division, Willie is responsible for developing and managing advocacy, reputation, and brand campaigns across native, premium, and social media platforms. Tasked with primary client relationship management, Willie works across GPG’s Research, Insights, Creative, Media Planning, and Analytics teams to develop creative strategies for clients with measurable results.

Prior to joining GPG, Willie worked as Senior Digital Strategist at Revolution Messaging. In this capacity, Willie managed full-service digital advocacy campaigns for Top 100 non-profit organizations and political candidates. Prior to his time at Revolution Messaging, Willie served as Senior Account Manager at DCI Group, LLC. In this role, Willie served as the primary point of contact for various Fortune 500 clients and 3rd party amplifiers regarding telecommunications, technology, and military acquisition public affairs campaigns. Willie’s background also includes work with the New Jersey Democratic State Committee, New Jersey Governor’s Office, and The Leadership Conference on Civil and Human Rights. 

A native of South Brunswick, New Jersey, Willie earned a Bachelor’s Degree in Political Science with a minor in Legal Studies, from The University of Rochester where he also played Division III football for the Yellowjackets. He currently resides in Washington, D.C.