Leslie Freeman is a Managing Director at The Glover Park Group, working at the front line of business and culture transformation. Her expertise is in brand and campaign strategy, leading clients through important moments of change, whether it be positioning, branding and building influence or moving and connecting ideas and audiences in new ways. She works with a range of GPG’s corporate, non-profit and culture-shaping clients with a focus on strategy, insight and creative campaign development.
Leslie joined GPG from Crispin Porter + Bogusky, where she led game-changing strategy and campaign creation for clients such as American Express, Volkswagen, Gap Inc., Activision and MetLife. Her work received top honors including multiple Jay Chiat Awards for Strategic Excellence and other major industry accolades such as the CLIO and Effie Awards.
Prior, Leslie served at TBWA\Media Arts Lab leading digital advertising for Apple, helping to establish the group as a standalone global agency to service Apple as its singular client. Her work included the reveal and launch of the very first iPhone as well as the “Get a Mac” campaign, one of the most recognized case studies in advertising, which received the Grand Effie award.
Leslie was an early pioneer of digital media, leading large-scale interactive projects for major technology, fashion, museum and pharmaceutical brands at IconNicholson (now DigitasLBi) in New York. She worked at Forrester Research conducting research and consulting on the then-nascent intersection of technology and marketing. Leslie started her career in publishing in editorial positions at Random House and Rolling Stone magazine.
Leslie is a graduate of Swarthmore College. She is a New England native and resides in Boulder, CO.