Dagny Scott is a Managing Director in The Glover Park Group’s Branding & Strategic Transformations Division, where she spearheads strategic planning for a range of the firm’s corporate brands and advocacy campaigns. Her expertise is in developing category-leading positioning for brands, businesses and issues and overseeing the development of such positioning into creative campaigns and communications.
Dagny joined GPG from Crispin Porter + Bogusky, where she was the head of the agency’s global strategic planning department. As Director of Cultural and Business Insights, Dagny oversaw the strategy for brands including MetLife, Microsoft Windows, Windows Phone, Nike, Old Navy, Kraft, Best Buy and the Alliance for Climate Protection.
Over the years she has received multiple awards and recognition for her work, including the planning industry’s highest level, the Jay Chiat Awards.
Prior to joining CP+B, Dagny was the Director of Insights for Radar Communications, a marketing and research firm, where her clients included Levi’s, Starbucks, Sprint and Johnson & Johnson. She started her career in the publishing industry, serving as news editor of The Santa Fe New Mexican newspaper and editor-in-chief of Women’s Sports & Fitness magazine.
Dagny has a Master’s degree from Northwestern University’s Medill School of Journalism. A former competitive distance runner, she is the author of Runner’s World Complete Book of Women’s Running. She is based in Boulder, Colorado.