Lead the action.
We turn strategies and stories into behaviors and measurable outcomes.
Public Relations

Crafting and communicating your story.

GPG provides strategic counsel on how to define policy priorities and positions, develop crisp research-driven messages, produce impactful, substantive materials that move opinion and drive the message out through an integrated array of earned and owned media, stakeholder outreach, innovative use of interactive tools and live events.

Sound messaging and extensive media relations are core to what we do, but we also know that integrated campaigns only work when all the pieces are working in concert.

We not only develop but also manage complex, cross-discipline campaigns working closely as needed with our clients’ legal, communications, public affairs and marketing / brand teams.

We never leave winning to chance.

Research & Analytics

Turning knowledge into intelligence.

GPG Research is a data- and insight-driven outfit. We employ cutting-edge research methodologies, from digital analytics to quantitative and qualitative opinion research, to help our clients understand where the conversation begins and, more importantly, how we can influence it. We explore organizational positioning. We develop and test the most persuasive ways to express and deliver your point. We identify receptive audiences and what influences them. We don’t just ask questions or provide answers; we offer solutions.

From national audiences to key decision makers, from one-on-one interviews to the most sophisticated open source media analytics tools, GPG research provides accountability, clarity, strategic direction and creative input to keep clients relevant, effective and successful.

Federal Lobbying & Policy Counsel

Understanding and Influencing Washington.

Legislative and Regulatory Strategy

No other firm is as effective at achieving winning policy outcomes for its clients. We know the issues inside and out. We have decades of experience in government, from the halls of Congress to the upper echelons of Democratic and Republican administrations. We fundamentally understand today’s decision-makers and what drives them.

GPG’s Government Affairs group helps clients develop and execute legislative and regulatory strategies to advance their goals in Washington at every level and in every branch and agency of government. We direct engagement with the right policymakers, help our clients strengthen their relationships with policymakers and influencers, mobilize support for, or opposition to, legislative initiatives that impact their interests and position them as critical sources of information on current and emerging policy issues.


PAC Strategy

In today’s highly politicized environment, it’s more important than ever that organizations engage their membership base, so that someone is saying something positive in the court of public opinion.

GPG provides our clients strategic targeting and tactical execution support for PAC engagement programs, counsel on, and assistance with, member education, executive outreach and online messaging and newsletters.

 

Combining Creativity & Strategy

Storytelling is a highly skilled craft. Our job is to transform your strategy into a compelling story.

GPG’s Creative Studio delivers more than something that “looks great;” we produce effective and imaginative work that drives conversation.

Our team uses left-brain and right-brain thinking to amplify client campaigns. It’s why our work wins design awards and succeeds in capturing your strategic objectives.

Our multi-disciplined expertise can take your idea from concept to execution. We specialize in any vertical. Video, animation or photography? Absolutely. Digital, social advertising, new or refreshed website? For sure. TV, radio, print or out-of-home? Of course. 

We work collaboratively with you and our colleagues across GPG, making creative integral to targeted campaigns that educate, persuade—and move audiences to action.

Digital

Messaging That Cuts Through the Noise.

Attention spans are shorter than ever, and there’s more competition for them than ever before. GPG Digital helps our clients cut through the noise.

  • We analyze online conversations to understand the context where you fit in.
  • We design online campaigns that engage your audience.
  • We build online platforms to tell your story.
  • We distill massive amounts of proprietary data to find the opinion elites, influencers, and decisionmakers you care about.
  • We craft stories that resonate.
  • And we are constantly measuring and optimizing to deliver your return on investment and build learnings for the future.

GPG Digital makes your message our priority with integrated expertise in Digital and Social Strategy, Content, Paid Media, and Analytics. We are doctorate-level data scientists. We are world class journalists. We are seasoned political strategists. We are artists. And we work together as a nimble, tight-knit team to achieve your goals.

Global clients rely on GPG Digital to guide them through complex challenges and exciting opportunities. Through our integrated approach, we influence conversations. We strengthen reputations. We achieve results.

Quite simply, we meet your audiences wherever they are with a message that moves them.

 

Advertising Planning & Placement

Delivering the right message to the right audience.

TV, print, radio, digital, social, mobile, outdoor, native – we use every channel available to start a conversation.

With media consumption becoming more fragmented and mobile usage soaring, GPG has kept pace, so our messages reach our target audiences when and where they’re looking for news and information. We’ve taken advantage of new digital opportunities, like programmatic buying, video and high-impact units as well as native advertising. It all adds up to winning results for our clients’ investments in paid media.