Washington, D.C. – May 9, 2014 – Just in time for Infrastructure Week (May 12 to 16), The Glover Park Group (GPG) today announced that it won the 2014 SABRE Award in Federal Public Affairs for helping The American Society of Civil Engineers leverage new media to promote federal investment in infrastructure. The SABRE Awards, presented by the Holmes Group, celebrate the best work produced by public relations firms across North America. The awards were announced at the annual awards dinner in New York City on May 6.
GPG’s Catharine Cyr Ransom, Erica Stanley, Craig James, Jennifer Mullin and Sam Blodgett executed a multi-year campaign plan to create a regular dialogue with policymakers, thought leaders and the public about the urgent need for investment in the country’s fragile bridges, rusting water pipes and aging airports.
The campaign upped the intensity of the call for action on infrastructure, culminating with the release of the 2013 Report Card for America’s Infrastructure. GPG focused on distilling the highly technical findings of the Report Card and economic studies into understandable, visually compelling, engaging content that could be easily shared across social networks.
“The team’s win is a testament to the importance of integrating digital and social media seamlessly into proven public relations tactics,” said Chip Smith, The Glover Park Group’s Chief Executive Officer. “By developing an interactive, digital version of the 2013 Report Card online and in app form, we expanded our reach and increased engagement with key audiences.”
By driving solutions-oriented messaging about infrastructure, the Report Card earned extensive coverage as diverse as a New York Times editorial cartoon and a segment on The Colbert Report.
Soon after its release, President Obama cited the Report Card during a visit to the Port of Miami. The President’s plug was followed by U.S. Senate and U.S. House passage of the Water Resources Reform and Development Act (WRRDA) – a law to invest in our nation’s seaports and waterways for the first time since 2007.
Just yesterday, Senators Barbara Boxer (D-CA) and David Vitter (R-LA) and Representatives Bill Shuster (R-PA) and Nick Rahall (D-WV) announced a bipartisan, bicameral agreement on the WRRDA, saying, “This conference report maintains ports and navigation routes for commerce and the movement of goods, provides flood control that protects lives and property, and restores vital ecosystems to preserve our natural heritage. This important measure will strengthen our Nation’s infrastructure and keep America competitive in the global marketplace.”
Check out the ASCE report card at http://www.infrastructurereportcard.org.
About The Glover Park Group In a fast-changing business environment powerfully affected by political trends, The Glover Park Group helps organizations succeed by creating methodically-focused, savvy and crisp campaigns that shape the way critical audiences view our clients and their goals. The Glover Park Group is based in Washington, with offices in New York and Boulder, CO.
For more information about The Glover Park Group, visit gloverparkgroup.com.
Press Contact Rachel Seelig firstname.lastname@example.org (202) 295-0142