The Glover Park Group, a leading strategic communications firm, is looking for a special kind of problem solver: someone who deliver insights and tell stories with data. The ideal candidate understands how to use analytics to drive insight and efficiency, can build the code necessary for developing unique analysis, and has the business acumen to present findings in a concise and actionable deliverable. If that sounds like you, we’d love to talk!  This is a Washington, D.C. based position.


Responsibilities

WEB AND ADVERTISING ANALYTICS 

  • Lead implementation of analytics on website projects by utilizing and integrating Google Analytics, in-house resources, and back end reporting mechanisms
  • Help develop target universes based on behavior, demographics, and other relevant characteristics for multi-channel paid advertising campaigns
  • Monitor and report on website performance with KPIs like site traffic, event tracking, and goal conversions
  • Join website performance data with advertising data via UTM codes and other identifiers
  • Develop and monitor digital advertising campaign KPIs and work with vendors and internal teams to optimize
  • Serve as an internal consultant for ad-hoc data and coding requests from client teams

DATA ANALYSIS AND REPORTING 

  • Interpret tracking survey data, brand lift results, and analytic models to inform client’s KPIs, creative optimizations, and media buying
  • Manage internal and external resources for campaign targeting and measurement
  • Build data visualizations to convey insights that drive decisions and optimizations
  • Present findings and strategic recommendations to account teams and clients as required

Qualifications

  • 1-3 years of related experience required
  • Experience interpreting survey data, data science models, and/or experiment results to create custom audiences and measure KPIs
  • Proficiency with Tableau and at least one of the following required: SQL, R, Python
  • Experience with web analytics and advertising data preferred
  • Proficiency with Datorama and Data Management Platforms preferred