Your brand isn’t what you say it is. It’s what people say it is. That conversation has a huge effect on your bottom line.
GPG’s Marketing Communications team helps ensure that consumers and other audiences experience brands consistently across all promotional touchpoints and moments. We craft integrated programs to spur awareness and favorability for organizations, products and services in support of our clients’ business objectives. And we help prevent the distractions and distortions that can undermine a seamless experience.
For companies, this might mean a research-based, consumer-facing campaign to drive sales or promote investment using a full mix of earned, owned, shared and paid media. For non-profits, it might mean generating charitable donations through strategic partnerships, or tapping influencers to foster engagement at events, in-store or online.
Across all channels and devices, GPG’s marcomms team helps clients build and maintain constructive, consistent relationships with their valuable audiences.
- Promotional events
- Strategic partnerships
- Customer relationship management
- Influencer programs
- Email marketing