When we formed the Glover Park Group in 2001, we set out to redefine, upwards, what a strategic communications firm could be. For us, that means a few simple, but important ideas:
We hire the brightest, most capable people from the widest range of backgrounds: advertising, marketing, PR and digital shops; corporations and financial institutions; non-profits, NGOs and think tanks; government, political and issue campaigns; and news and media companies, and we galvanize them with the opportunity to think big and to think better.
We avoid the structural silos that limit most firms and use multi-discipline teams to deliver fully integrated solutions to meet our clients’ challenges.
We take the focus and execution of great political campaigns and social movements and make it the genetic code for our firm. We commit ourselves to delivering real-time responses to changing conditions. We are driven to help our clients win.
Substantive expertise and research forms the core of all of our work, and our senior talent is involved in all of our accounts.
Whenever there’s an issue of import or a reputation at stake, we’re there.
We live for the big issues.
We have a particularly energetic way of approaching issues.
An issue is something people talk about. That conversation is key.
The more important the issue, the more important the talk.
Influence what people say and you will influence what they do.
We know how to influence the conversation.
It’s been at the heart of our work since we opened our doors.
It comes from our deep understanding of what makes people tick.
It comes from our love of winning and hatred of losing.
It comes from a culture that values the size of your idea over the size of your office.
It gives us a clarity of purpose
Focus that makes us fast, collaborative and scrappy.
It rewards unfettered creativity and demands rigorous analytics.
It gives us a seat at the table where the decisions are made.
It attracts an effective and eclectic group of characters, all of whom have mastered the art and science of influence.
We were perfecting the art of influence long before it became fashionable.
While other firms are scrambling to catch up, we’ve already integrated every tool in the book from research and lobbying to advertising and social media.
Whether it’s an audience of one or one million, GPG steers the conversation where our client needs it to go.